If you’re looking to sell gold for the best price, trust matters — and White Gold has earned that trust across South India. With over 100 branches spread across Karnataka, Kerala, Andhra Pradesh, and Telangana, White Gold is a leading gold-buying company known for its transparency, accurate valuation, and instant payments. Whether you want to sell jewelry, coins, or bars — even broken pieces — the process is quick, safe, and hassle-free.
Why Choose White Gold to Sell Gold
White Gold has built its reputation by combining modern technology with customer-first service. Every branch uses precision German spectrometers and advanced weighing machines to ensure accurate purity testing. Within 10 to 15 minutes, your gold is evaluated for its exact purity and weight. You can then review the current market rate, displayed both on their website and at all branches, before finalizing your sale. Payment is made instantly through secure bank transfer — no delays, no hidden deductions.
The company’s transparent valuation process and commitment to fair pricing make it one of the most trusted places to sell gold in South India. You can walk into any branch with complete confidence, knowing that your items are tested without damage and valued based on live gold rates.
Simple and Secure Selling Process
Selling gold with White Gold is straightforward. You’ll need to bring:
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A valid Aadhar card (serving as both photo ID and address proof)
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A passport-size photo
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The original purchase bill (optional but may help fetch a slightly better rate)
Once your identity and ownership are verified, the purity testing begins. The team ensures your gold remains undamaged during testing. Once purity and weight are confirmed, the final price is calculated based on the day’s live rate. After your approval, payment is made immediately to your bank account. All sales are final and non-reversible, maintaining a transparent and efficient process from start to finish.
Releasing Pledged Gold for Better Returns
White Gold also helps customers release pledged gold from banks or finance companies. Many people who have pledged gold loans receive only 60% to 75% of its value and pay 13%–16% annual interest. Selling gold outright often provides much higher returns. To release pledged ornaments, customers must present their pledge receipt and appear in person. Once the pledged gold is released, White Gold buys it after testing purity — ensuring you get the true market value for your assets.
This service has helped thousands of customers across South India free their gold from loans and turn it into instant cash. It’s a secure, transparent, and beneficial alternative to continuing with high-interest gold loans.
Commitment to Trust and Transparency
One of the reasons customers repeatedly choose White Gold is its dedication to honesty and professionalism. Every transaction is backed by:
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Free valuation
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Uniform gold rates across all branches
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Certified testing devices
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Professional and trained staff
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Complaint redressal system for any disputes
White Gold maintains strict compliance with government norms and ethical practices. Transactions are conducted only with legal owners above 18 years of age. The company reserves the right to reject transactions in cases of unclear ownership, incomplete KYC, or third-party involvement — ensuring every deal remains legitimate and secure.
Understanding Gold Ownership Limits
If you’re planning to sell gold without purchase invoices, standard government limits apply:
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Married women: up to 500 grams
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Unmarried women: up to 250 grams
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Men: up to 100 grams
These guidelines ensure responsible gold trading and compliance with legal standards, further reinforcing customer safety and peace of mind.
Technology That Builds Trust
What sets White Gold apart is its technology-driven approach. Each branch is equipped with tamper-proof, certified devices that deliver precise readings. Their German-made spectrometers provide accuracy and reliability unmatched in the market. Customers can view purity and weight in real time, eliminating any doubts during the evaluation process.
The company also runs a referral program, allowing you to earn up to ₹1,000 when someone you refer successfully completes a transaction. It’s a small way of rewarding customer loyalty and community trust.
Sell Gold with Confidence Today
If you want to sell gold in South India quickly and safely, White Gold makes the process effortless. From accurate testing to instant payment, every step is designed for your convenience and assurance. With transparent pricing, a professional team, and state-of-the-art technology, White Gold continues to redefine how people sell and release gold across South India.
Choose the trusted way to unlock your gold’s true value — choose White Gold.