In the frantic environment of automotive shops in which customer service and promotion of products go hand-in-hand countermat that are custom-designed are now a common tool among mechanics as well as business owners as well. They offer more than just surface protection. They’re an effective marketing tool that can be designed to meet the particular requirements of auto shops.
1. Durable and Functional
Auto shops handle grease, oil and constant motion. Counter mats that are custom-designed for your needs are constructed of tough, easy-to-clean substances that are able to withstand the harshest conditions. It doesn’t matter if a customer is standing up for an invoicing transaction, or tools being put in the countertop, they offer protection that makes surfaces last for longer.
2. Effective Point-of-Sale Advertising
Counter mats are located right at the point where attention of customers is greatest–at at the desk of service. Auto shops typically employ them to market high-margin items such as the air filters and tire rotations or seasonal maintenance programs. With their full-color images that turn each transaction into a chance to promote.
3. Reinforces Professional Branding
A counter mat that is branded offers an auto shop an attractive, consistent appearance. The mat is adorned with the shop’s logo colour scheme and phone details it becomes an unassuming but powerful brand touchpoint that can help build trust and loyalty among customers.
4. Promotes Safety and Cleanliness
Counter mats are also helpful in maintaining a neat, tidy workplace. Certain versions have antimicrobial coatings and non-slip surfaces, which are ideal in environments where work that requires hands is common. This tiny detail shows the professionalism of a business’s approach and security.
5. Easy to Update for Promotions
Because mats that are custom-made are affordable, shops can change them out in the course of certain campaigns. For instance winter tire check promotions or summer air conditioning system inspections could be prominently displayed on your counter in order to encourage customers to act.
Final Thought
Counter mats that are custom-designed are a straightforward but effective device that can help auto shops increase their sales organize themselves, as well as increase their image as a professional. As a one-time expense which pays for itself each day, it’s easy discover why auto shops love these mats.
