When building an eCommerce business, speed and cost of delivery play a massive role in customer satisfaction. That’s one reason many merchants consult a Shopify expert, or even partner with established Shopify experts, to ensure their store is optimized for smooth logistics and checkout experiences. A reliable Shopify expert agency can help streamline backend systems, making it easier to offer competitive perks like free and fast shipping. But while many online retailers are scaling back on free delivery or tacking on fees, there are still several stores that keep customers happy with quick and cost-free shipping options.
In this blog, we’ll highlight some popular online stores that continue to provide these benefits, along with why they remain trusted by customers who value both convenience and affordability.
Why Free and Fast Shipping Still Matters
For online shoppers, shipping speed is often the deciding factor between clicking “buy now” or abandoning a cart. Customers have grown accustomed to rapid delivery—thanks largely to the rise of eCommerce giants. In fact, surveys consistently show that shoppers are more likely to complete a purchase when free shipping is included. It’s no longer just a perk; it’s an expectation.
From a business perspective, offering quick delivery can increase retention, encourage repeat sales, and build brand loyalty. Even if profit margins feel tighter, many retailers find that the long-term payoff outweighs the short-term expense.
Amazon – The Pioneer of Fast and Free Delivery
No list would be complete without Amazon. Through its Prime membership, customers enjoy unlimited two-day—and often same-day—shipping on millions of items. While technically not “free” since it’s tied to a subscription, the sheer speed and consistency have set the standard for online retail.
Amazon’s global fulfillment network makes it possible to ship products faster than most competitors. Many shoppers now expect all eCommerce stores to live up to this model, even smaller niche brands.
Target – Fast, Free Options with Membership
Target has become a favorite among U.S. shoppers not just for its broad product range but also for its shipping perks. With Target Circle membership or REDcard, customers can qualify for free two-day shipping on eligible items. The store also offers same-day delivery on essentials through partnerships with services like Shipt.
This mix of affordability, reliability, and speed helps Target hold its ground against larger eCommerce rivals.
Zappos – Free Shipping and Returns
Zappos, famous for its customer-first philosophy, has always prioritized convenience. They offer free standard shipping on all orders with no minimum purchase. In addition, returns are also free—a major selling point for online shoe shoppers who often need to try multiple sizes.
By sticking to this policy, Zappos continues to build a loyal base of customers who know they won’t be hit with unexpected costs.
Nordstrom – Premium Service with Free Shipping
Nordstrom sets itself apart in the luxury market by offering free shipping and free returns on almost every order. Customers shopping for designer apparel and accessories often expect elevated service, and Nordstrom delivers exactly that.
This approach not only reduces friction during checkout but also reinforces their brand image as a high-quality, customer-oriented retailer.
Apple – Free Delivery with Speed
Apple provides free shipping on most products, from iPhones to accessories. Delivery is typically fast, with many items shipped within one to three business days. During new product launches, Apple often ramps up its logistics to ensure customers receive their gadgets quickly.
For a tech giant with such a dedicated customer base, the seamless combination of free and efficient delivery is part of what keeps fans coming back.
Sephora – Free Shipping for Beauty Enthusiasts
Beauty retailer Sephora offers free shipping for members of its loyalty program, Beauty Insider, on orders over a certain threshold. Delivery is speedy, usually arriving within three days. For beauty fans who frequently order small items like skincare or makeup, this free shipping policy is a valuable incentive to keep shopping directly through Sephora’s site instead of third-party platforms.
Walmart – Competing with Giants
Walmart has heavily invested in logistics to compete with Amazon. Through its Walmart+ membership, customers enjoy free same-day or next-day delivery on a wide range of items, from groceries to electronics. Even non-members can often qualify for free shipping with minimum purchase requirements.
The convenience of ordering groceries and household products online, coupled with fast delivery, has made Walmart a leader in both retail and eCommerce.
Smaller Niche Stores That Stand Out
Beyond major retailers, several niche brands continue to win loyal customers with free and quick delivery. For example:
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Chewy (pet supplies) – Known for excellent customer service, Chewy provides free shipping on qualifying orders and ensures essentials arrive quickly.
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Everlane (sustainable fashion) – Offers periodic free shipping promotions and efficient standard delivery.
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ASOS (global fashion) – Provides free standard shipping with minimum orders and reliable express options.
These businesses prove that you don’t have to be a giant corporation to make free shipping work.
Final Thoughts
Shoppers still value free and fast shipping as much as ever. From giants like Amazon and Walmart to specialized retailers like Zappos and Sephora, businesses that offer these perks stand out in a crowded market.
For smaller eCommerce brands trying to compete, optimizing logistics can seem daunting. That’s where working with professionals becomes essential. A dedicated Shopify development team can help integrate apps, negotiate fulfillment options, and streamline checkout so you too can offer competitive delivery services.
In a world where customers expect efficiency at their doorstep, providing free and fast shipping isn’t just a bonus—it’s a necessity. And the stores that continue to embrace it are the ones setting themselves apart in today’s online marketplace.
