Optimizing your Google Ads is the process of testing and refining your ad data and making adjustments to achieve better results and ensure they perform to their best ability. It’s challenging to keep up with rapidly changing digital marketing trends, including diverse customer preferences, emerging campaign tools, and intense competition. 

Your best performance last month may not be recognized tomorrow. Optimizing Google Ads is essential for any digital marketer. You may have excellent written copy, a perfect landing page, and a great audience list; however, you still see less-than-ideal performance due to a lack of ad campaign optimization. In this article, we will list the five essential PPC testing strategies to help you find what truly clicks. 

1. A/B Test Ad Copy

Your ad copy is the primary factor in making or breaking a click, so in the PPC optimization process, it needs to be tested effectively. To test your ad copy, you need to set up an A/B test. This test enables you to compare two ads with different copies to determine which one is generating more clicks. 

When running an A/B test, you can experiment with different headlines, descriptions, and messaging styles. Additionally, ad copy is not the only element you can test with A/B testing; you can also test the color schemes, call-to-action (CTA), and landing pages.

2. Do Keyword Research

Keyword research is essential before launching your PPC campaign. Identify the most relevant and beneficial keywords for your business that bring the most clicks to your ads. Start by brainstorming the generic keywords related to your product and services. These general keywords on their own are likely won’t be the best to target since their competition is so high. 

Identifying general keywords is important, but it’s equally essential to develop long-tail keywords and specific search terms. Combine these keyword phrases with your general terms related to your product and services offerings. This approach will help you select the most valuable keywords for your ad campaign.

3. Create a List of Negative Keywords

Just like it is crucial to target important and relevant keywords, it is also essential in PPC marketing to work on keywords that you should avoid targeting. For example, suppose you are a hardware store owner who sells interior paint; in this context, the negative keywords would be “outdoor paint” or “vehicle paint.”

 This ensures that people searching for those terms won’t be directed to your website. It’s essential to identify and list these negative keywords and avoid them altogether. These keywords may seem to align with your product and service offerings, but in reality, they don’t.

4. Optimize Landing Pages for Conversion

When your users click on your ad, the first thing they see is your landing page. Ensure your landing pages are user-friendly, relevant, and optimized for conversion. Your landing page is also a crucial factor in determining whether the user will make a purchase. Your landing page should effectively convince and attract customers to purchase your products. 

Here is what you should feature in your landing pages to keep them conversion-worthy:

• The product price
• Image of your product in the ad
• Informative product description 
• A compelling call to action (CTA) 

5. Optimize for Mobile Devices

As people use smartphones more frequently than other devices due to their mobility, the majority of searches now occur on mobile devices. Make sure that your website and ads are optimized for smartphone users. Additionally, ensure that your website is responsive and easy to use on small devices. 

Optimizing your ad and landing pages for mobile devices will help improve engagement and enhance the overall user experience. This further drives conversions from the audience who use smartphones or mobile devices. 

Conclusion

If you need help optimizing your Google Ads, DexDel can help. We are a leading digital marketing agency well-versed in the complexities of PPC optimization campaigns. We have consistently delivered excellent results for our diverse range of clients for years. 

We understand it’s essential to have a perfect PPC ad. This is why we offer PPC optimization services to create a perfect ad for your audience. With affordable pricing, we work to maximize your promotion while targeting the right audience. If you need professional assistance to optimize your Google Ads, please don’t hesitate to contact us.