How to overcome cart abandonment for Shopify Store Owners Cart abandonment is a critical problem for Shopify store owners. The data tells us that almost 70% of shoppers drop an item in the shopping cart and abandon the store. Although it may seem like a lost cause, the fact is — abandoned carts are data gold! If you can track Shopify cart abandonment properly, you’ll be able to collect some precious data that you can use to recover lost sales and then skyrocket your conversion rates.
Why we do what we do At Adflipr we know how bad it feels to see those cart abandonment stats and our tools enable you to not just track that data but actually use it! Whether you’re a small business owner just starting out or an established Shopify brand, adding a little bit of abandonment tracking into your marketing mix can offer measurable returns.
Why Tracking Abandoned Carts is Valuable?
When shoppers ditch their carts, they also ditch valuable behavioral data. Shopify cart abandonment trackers can help merchants work out patterns including:
Most Abandoned Products Which products do are ditched most often
At what point in the path to purchase customers abandon ship
Where abandonment is higher on mobile, desktop, and tablet
How soon a customer comes back (or doesn’t)
Armed with this insight, store owners can create specific initiatives — such as automated cart recovery email campaigns, time-sensitive discounts or better checkout UX — that will win those customers back.
How does Adflipr help you monitor Shopify cart abandonment?
Adflipr is designed to help Shopify and WooCommerce store owners recover abandoned carts. Your real-time cart tracking You have clear insight to what users are doing from product-view, to cart-add, to bailing on the sales floor.
When you monitor Shopify cart abandonment through Adflipr, you don’t just gather information — you make use of it. With our automation wizard, you can create custom flows like:
Sending customized emails and SMSes for abandoned carts
Triggering product-specific retargeting ads
Identifying high-intent but hesitant buyers
We seamlessly connect the dots from walkout to conversion.
Using Bounce as a Conversion Booster
Once have the data you need, the next step is to put insights into action. Leverage custom segments to customize based on cart size, types of products or returning behavior. Optimize your product page experience for items with high abandonment. And do not underestimate the power of urgency — timed offers or low-stock messages can prod customers toward making purchases.
Adflipr dashboard lets you check realtime analytics, so that you can keep pattern your campaigns. Behind every abandoned cart is a story — and with the right tactics, a second opportunity to convert.
Conclusion
Now, more than ever, in the competitive world of eCommerce, regaining lost sales is equally as important as capturing new traffic. By effectively monitoring Shopify cart abandonment, you open new doors for reaching out to customers at the precise time, and in the optimal manner. Adflipr gives you the tools, data, and automation to help you break the role between cart abandonment and sales conversion. Don’t let another cart slip by! Turn intent into revenue with Adflipr.
