Your brand name is not a name of a seller when you incur selling on amazon but you are the label, you are your trust and your intellectual property. What then happens when after listing a product on Amazon you want to change the brand name? Either by error (typo), rebranding or trademarking an identity, it is not as easy to change brand name on Amazon listing by pressing the edit button.
Amazon has strict rules about modifying product information, especially brand names. In this guide from Seller Pickle, we’ll explain why this change is restricted, when it’s allowed, and how to request a brand name update effectively.
Why Change the Brand Name on Amazon?
There are several valid reasons a seller might need to update the brand name in their listing:
- The brand name was misspelled or incorrectly entered during listing creation.
- You’ve undergone a rebrand and want to reflect your new brand identity.
- You’ve registered a trademark and want to align your listing with it.
- You purchased an existing listing or brand and need it updated.
- The brand name on the product packaging doesn’t match the listing.
Any inconsistency in brand identity can lead to customer confusion, lost sales, or even listing deactivation. Therefore, fixing the brand name in your Amazon listing is essential.
Can You Change Brand Name on Amazon Listings?
Amazon does not accept change of brand name at random after a listing is made active. Nevertheless, in some circumstances you are able to order a brand name change on the ground of offering legitimate authorizations.
This is not done automatically. You should show ownership of the brand or prove that an error occurred in the configuration of the listing. Seller Pickle may be of assistance with this, by making your appeal as appealing as it can be and allegedly raising the approval rating.
Steps to Change Brand Name on Amazon
Changing the brand name in your listing is a multi-step process involving documentation, support cases, and often follow-ups. Here’s how to do it:
1. Confirm Brand Registry Status
Amazon prioritizes sellers who are enrolled in Brand Registry. If your brand is registered and your trademark is active, it becomes much easier to request listing edits.
2. Prepare Proof of Ownership
You’ll need solid evidence to support your request, such as:
- Trademark registration certificate
- Images of the product showing the correct brand name
- Photos of packaging with the updated brand
- Screenshots of your official website featuring the product
- Invoices and other documentation showing the correct brand
Make sure your product clearly displays the new brand both in photos and packaging.
3. Open a Case in Seller Central
Go to Seller Central → Help → Get Support → Products and Inventory → Product Page Issue, and open a case.
Provide the ASIN(s) you want to update and include the following:
- The incorrect brand name
- The correct brand name
- A clear explanation of why the change is needed
- All the supporting documents and images
4. Follow Up as Needed
Amazon support may reject your request or ask for more evidence. If that happens, don’t panic. Continue following up, clarify your reasons, and re-submit your case with additional information.
If the issue is not resolved, escalate the case or request contact with the Catalog Team directly.
Common Mistakes to Avoid
- Don’t delete the old listing: This can result in lost reviews and sales history.
- Don’t create a duplicate ASIN: Amazon prohibits multiple listings for the same product.
- Don’t submit without documentation: Incomplete appeals are often ignored.
Changing a brand name on an Amazon listing requires accuracy, persistence, and a clear understanding of Amazon’s policies.
Let Seller Pickle Handle It for You
The process can be time-consuming, and incorrect steps may lead to listing suppression or rejection. That’s where Seller Pickle can step in.
We offer:
✅ Brand name correction support
✅ ASIN and product detail update help
✅ Appeal writing and documentation preparation
✅ Support with Amazon Brand Registry
✅ Fast turnaround and dedicated case managers
Our team at Seller Pickle has years of experience handling Amazon listing issues and can ensure your brand name change request is done the right way.
Final Thoughts
Changing your brand name on Amazon is possible—but only if you follow the proper steps and provide verifiable proof. Amazon takes brand identity seriously to protect both sellers and customers. If your brand name Amazon listing is incorrect or needs to be updated, don’t risk rejection or suspension.
Let Seller Pickle guide you through the process, help you file the appeal correctly, and make sure your product reflects your true brand.
Visit Seller Pickle today and get expert help to update your Amazon listing with confidence.
